Case Study

Travel Booking Site Cuts Malicious Bot Traffic by 99% and Raises Look-to-Book Ratio

This major travel booking site serves both consumer and business travelers across hotels, airfare, car rentals, cruises, and more, making it a high-value target for bad actors deploying bots at scale to scrape pricing and inventory data.

99%+

reduction in malicious bot traffic

6%+

look-to-book ratio, up from 1%

10M+

malicious bot requests blocked daily

THE CHALLENGES

Massive Bot Volume: Tens of millions of malicious bots hit the site per day, scraping data without making purchases.
Look-to-Book Ratio Collapse: Bot traffic drove the look-to-book ratio down to approximately 1%, below the thresholds required by contractual agreements with airline and hospitality providers.
Rising Infrastructure Costs: Massive daily bot volume created significant strain on cloud infrastructure, driving up server costs and creating operational inefficiency.
Preserving the Consumer Experience: Needed a solution that stopped automated scraping without disrupting the experience for legitimate consumers.

THE ARKOSE TITAN SOLUTION

Full-Funnel Protection: Arkose Titan was deployed across new user registration, login flows, and the search API that bots were directly targeting.
Real-Time Adaptive Enforcement: Malicious automated traffic was detected in real time and served adaptive enforcement challenges designed to stop scripted and bot-driven activity.
Bot-Proof Challenge Design: Nearly all malicious bot traffic was unable to load the challenge at all, preventing access to the site entirely.
Global Threat Intelligence: The Arkose Global Intelligence Network contributed cross-network threat data to strengthen detection.

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The site's defenses blocked malicious bot traffic entirely, while preserving a seamless experience for real travelers.

BUSINESS RESULTS

99%+ Reduction in Malicious Bot Traffic: Malicious bot traffic reduced by more than 99% following deployment.
Look-to-Book Ratio Restored: Look-to-book ratio increased from 1% to over 6%, satisfying contractual requirements with airline and hospitality providers.
Reduced Infrastructure Strain: Cloud server strain significantly reduced, improving operational efficiency and lowering infrastructure costs.
Seamless Consumer Experience Maintained: Legitimate consumer experience fully preserved throughout.

Block bad traffic.
Welcome good humans and good agents.

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99%+

6%+

10M+

Key Benefits

How It Works

What Sets It Apart

Proof of Value

The Arkose Labs Advantage

Travel Booking Site Cuts Malicious Bot Traffic by 99% and Raises Look-to-Book Ratio

99%+

6%+

10M+

THE CHALLENGES

THE ARKOSE TITAN SOLUTION

BUSINESS RESULTS

Block bad traffic.
Welcome good humans and good agents.

99%+

6%+

10M+

Key Benefits

How It Works

What Sets It Apart

Proof of Value

The Arkose Labs Advantage

Travel Booking Site Cuts Malicious Bot Traffic by 99% and Raises Look-to-Book Ratio

99%+

6%+

10M+

THE CHALLENGES

THE ARKOSE TITAN SOLUTION

BUSINESS RESULTS

Block bad traffic.Welcome good humans and good agents.

More Resources

Arkose Titan Platform

Arkose Agent Trust Manager Product Brief

The State of Agentic AI Trust Report, Q3 2026

Block bad traffic.
Welcome good humans and good agents.