Fraud Prevention

Sneaker Bots Are Taking Over

The worldwide sneaker market has become a cutthroat place. Brands like Adidas are collaborating with artists like Kanye West to produce limited edition sneakers for a large audience. Demand is high, the prices are higher and it’s become common place for shoes to be instantly sold out when they “drop” online. Why? The usage of sneaker bots by both avid customers and reselling market places.

Just like ticket scalpers, sneaker resellers are using sneaker bots to snap up rare sneakers the second they go on sale. The available supply drops, demand sky rockets and then they resell them through their platforms for much higher prices (and profits). In 2014, Complex was educating sneaker fans on how to snag their favorite sneakers without having to resort to sneaker bots.

Despite conclusive evidence, brands still use CAPTCHAs that machines can solve with 100% accuracy

Unfortunately, no plugin or endless page refreshing isgoing to beat dedicated, automated systems designed to purchase large quantities of rare merchandise. Nike, just like Adidas, has been seeing the same issues and their retailers are even forced to delay sales due to swarms of bots.