Global e-commerce platform
The client operates one of the world’s largest e-commerce platforms and connects millions of buyers and sellers globally. As one of the largest digital platforms in the world, it is a big target for fraud. The continued success relies on protecting its massive user base from fraud, abuse and scams.
The company was having an issue stopping fake new account creation. Bad actors would employ bots or teams of human fraudsters to create new accounts at scale, which could then be used to commit a wide range of downstream abuse including leaving fake reviews or fake ratings, selling fake items with no intention of shipping any product, and sending spam messages to other users. These accounts could then be activated time and again to continually commit fraud.
The company used an in-house fraud detection and prevention solution that proved to be largely ineffective in stopping these attacks. Further, the solution was catching good users in its net, leading to an often onerous authentication process and providing too much friction. Fraud was running rampant while good users were being frustrated.
The client deployed the Arkose Labs Fraud and Abuse Platform to compare results against its homegrown solution. Arkose Labs was deployed on the new account creation flow in Europe, North American and Asia, and the client and Arkose Labs teams collaborated on identifying traffic patterns and continually tuned the platform to accurately identify attack types, and user behavior
The platform was able to adapt to real-time signals and changing traffic patterns to determine the intent behind traffic to the client’s site. Suspicious traffic was triaged into either trusted or potentially fraudulent. It was then served an enforcement challenge, which provide an innovative and user-centric method to slash malicious traffic. There is a deep bench of 3D puzzles, which are designed against the grain of machine vision technology to prevent bots being trained to solve them at scale. They are rendered in real-time using technology that allows for countless possible permutations and are backed by a SLA guarantee that they will protect businesses from automated attacks. Good users will rarely see the challenge but if they do it is easily solvable and they will be able to pass through without being challenged on further log-in attempts.
Real-time data logging provided the client insights on traffic volume and attack patterns. They were able to see deep analytical insights into user interactions with different challenge types and benefit from an intuitive dashboard that uses visualization and data stitching to deliver end-to-end insights across the customer journey. This unifies user data with real-time user behavior and metadata.
Furthermore, Arkose Labs challenges were white-labeled so the client’s branding appears on them. This helped to optimize the customer experience and make solving the challenges -- should a good user encounter one -- feel like a seamless experience within the client’s platform.
After implementing Arkose Labs, the company immediately saw a 54% reduction in fraudulent new accounts created as compared to the incumbent solution. The company also realized a significant reduction in downstream abuse and chargebacks because of the early detection of fraud attacks by Arkose Labs. In one specific case, the company was able to identify and stop a sweatshop attack originating from Bangladesh that it otherwise would not have detected prior to implementing Arkose Labs.
Additionally, the client was able to accurately identify peak times when fraud attacks occurred and allocate resources appropriately. Overall, real-time data insights provided by the Arkose Labs platform assisted the client in creating a wider, more robust holistic risk operations strategy
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