SOLUTION BRIEF

Arkose Labs for Media & Streaming

Arkose Labs Bankrupts the Business of Fraud

As long as there is profit to be made, fraudsters will continue to attack with increasingly sophisticated methods of mimicking legitimate users. Arkose Labs sabotages bot and human-driven attacks by targeting the economic incentive driving attackers to the point where they give up. This is a fundamental shift from fraud prevention to fraud deterrence. Digital media platforms trust Arkose Labs to detect and deter attacks at the most targeted user touchpoints where account takeover, fake account creation, scraping, and spam originate. A dual-pronged approach of dynamic attack response and targeted enforcement challenges allows media and streaming companies to better differentiate between legitimate and malicious activity, while maintaining the convenience and usability that they’re known for.

Protection Against the Most Targeted Attack Patterns

Account Takeovers

Account Takeovers

Protect customer accounts from compromise and reselling of login and sensitive information.

Bonus Abuse

Bonus Abuse

Protect profits by stopping fraudsters from abusing promotional offers meant to attract new customers.

New Account Fraud

New Account Fraud

Streamline the account sign-up process and prevent fraudsters from using stolen or fake user credentials to set up bogus accounts.

Scraping

Scraping

Uncover fraudsters posing as genuine traffic in order to scrape data, content and images for malicious purposes.

Payment Fraud

Payment Fraud

Prevent fraudsters from accessing customer payment credentials or exploiting in-platform micro-transactions.

Phishing & Scams

Phishing & Scams

Protect users from spam and scams, as fraudsters create fake profiles to try and manipulate good users.

Cross-Device Support for All Digital Media Services

News

News

Video Streaming

Video Streaming

Social Media

Social Media

Dating

Dating

Mobile Apps

Mobile Apps

Smart TVs

Smart TVs

Arkose Labs Fraud Deterrence Platform

Arkose Labs delivers long-term account protection and fraud deterrence by undermining the economic drivers behind attacks. Our AI-powered platform defeats persistent bots and coordinated human attacks on the most targeted user touchpoints on websites and apps. Invisible risk assessments allow good users to pass through seamlessly. High-risk traffic is triaged for active attack response using innovative enforcement challenges that deters future attempts, while delivering a more secure experience for genuine customers.

Arkose Labs Fraud Deterrence Platform

Arkose Decision Engine: Big Data & Advanced Analytics

The Arkose Labs platform is centered around an AI-driven decision engine that processes real-time signals with our deep historical intelligence to orchestrate a targeted attack response. It is continuously learning from real-time assessments and challenge interaction data, ensuring that genuine users are able to pass seamlessly whilst detecting evolving attack techniques.

Machine Learning Framework

Machine Learning Framework

Embedded machine learning assesses anomalies from real-time signals, historical attack patterns, and attacks across the Arkose Labs Global Network of customers. Our AI-driven platform evolves models in real-time to rapidly adapt to evolving attacks.

Attack Pattern Correlation

Attack Pattern Correlation

Arkose Labs takes a storytelling approach to fraud. Rules and patterning correlates fraud tell-tale signals, velocity and distance, and historical customer behavior to validate whether or not a user’s story checks out.

Response Orchestration

Response Orchestration

Combining real-time insights with the risk profile of the user, our dynamic defense determines the appropriate step-up challenges for the risk profile. The orchestration hub is supported by a behind-the-scenes team monitoring traffic flow and attack patterns to adjust telltales and enforcement challenges accordingly.

Arkose Global Network

Arkose Labs takes a consortium approach to fraud, leveraging anonymized threat intelligence from over 4.1B IP addresses across a vast global network of customers each year. From day 1, Arkose Labs customers benefit from a database of over 4,000 tell-tale fraud patterns.

Arkose Detect: Real-Time Risk Classification

Arkose Detect collects real-time intelligence to unearth fraudulent behavioral patterns across devices, networks, and third-party risk engines. It accurately uncovers the underlying intent of the user, which informs the appropriate attack response.

Device ID & Reputation

Device ID & Reputation

Deep device forensics is used to fingerprint devices and monitor integrity over time based on its characteristics and behavior. Works for desktop, browser, mobile apps, and smart TVs.

Network & IP Assessment

Network & IP Assessment

Arkose Labs combines a proprietary IP scoring system with 3rd party reputation lists to monitor for abnormalities such as spoofing location or using cheap IP addresses.

User Behavioral Analysis

User Behavioral Analysis

Behavioral biometrics such as keystroke, gyroscope, and page familiarity are used to distinguish good user behavior from automation and bad human behavior.

Customer Data Exchange

Customer Data Exchange

Our flexible APIs can ingest data from proprietary or third-party risk engines to improve risk assessment accuracy and inform the usage of Arkose Labs’ enforcement challenge.

Arkose Enforce: Attack Response & Deterrence

When traffic is flagged as suspicious, Arkose Enforce provides secondary screening and targeted attack response that break the economics of bot and human-driven attacks. Challenges collect user interaction data to further validate the user’s intention and deliver truth data back to the decision engine.

Bot Defense

Bot Defense

Suspected bot are presented with a deep bench of challenges that machines have no idea how to solve. No off-the-shelf technology can be used to solve our challenges, forcing fraudsters to continuously build AI and waste time and resources.

Human Fraud Challenges

Human Fraud Challenges

Arkose Enforce presents time-absorbing challenges when attackers use human labor to circumvent anti-bot technology. These challenges deliberately waste the time and resources of the fraud farm, making it unprofitable.

Risk Score & Real Time Logging

Risk Score & Real Time Logging

An open API platform enables customers to ingest honest and transparent data directly from Arkose Labs. With our real time logging API, customers can access insights from all sessions to enhance existing risk models.

Attack SLA & Warranty

Attack SLA & Warranty

Arkose Enforce deploys a foolproof acid test to stop bots in their tracks. Arkose Labs is so effective against even the most persistent bots, we stand by our customers with a contractually guaranteed attack SLA and an industry-first credential stuffing warranty.

Solving the False Positive vs False Negative Conundrum

The combination of risk decisioning and targeted enforcement allows platforms to be more aggressive against persistent attacks without fear of impacting good users. In the event of a false positive, Arkose Labs user-centric secondary screening diminishes the risk of good users being blocked or impacting conversion rates.

High-risk traffic is challenged, never blocked

Invisible screening means customers rarely see challenges

Flagged good users easily solve challenges on the first try

Challenge interaction data trains the decision engine

Improve user experience by reducing reliance on MFA

The Arkose Advantage

User-Centric Security

Invisible screening means legitimate consumers are never blocked and rarely experience interdiction

Early Detection & Deterrence

Stops attackers at early user authentication points to diminish spam and payment fraud

Guaranteed Bot Protection

Robust bot defense backed by a 100% SLA guarantee and industry-first credential stuffing warranty

Managed Service Support

Arkose Labs works as a true partner in delivering fraud insights and curb repeat attacks

Effortless Management

Powerful machine learning models select the most effective response strategy while reducing manual reviews

Results Fast

New customers will see results within days, not weeks or months

Arkose in Action

Social Network Reduces Scraping

Social Network Reduces Scraping

A major social networking site was being hit with large-scale bot attacks, scraping public profile info from real users.

Impact

  • Difficulty differentiating between legitimate and malicious users
  • Dissemination of user information deprived the platform of potential revenue

Result

  • 22% reduction in scraping
  • 19% uplift in good user throughput
  • Protected millions in potential revenue loss
Caffeine.tv Kicks Bots Out of Streaming

Caffeine.tv Kicks Bots Out of Streaming

ReCAPTCHA, the live streaming platform’s defense protocol, was being bypassed by bots creating new accounts en masse.

Impact

  • Dormant accounts were activated to disrupt service and interfere with live streaming
  • Dissemination of spam damaged the experience for good users

Result

  • Eliminated all bot activity
  • Stopped takeovers of dormant accounts
Dating Platform Ghosts Lone Fraudsters

Dating Platform Ghosts Lone Fraudsters

A major dating site was targeted by human fraudsters who created fake accounts and compromised dormant accounts to scam users.

Impact

  • Users were spammed with malicious links and phishing schemes
  • Difficulty identifying human-driven fraud before spam occurred

Result

  • Caught 80% of fake accounts before messages were sent to users
  • Diminished downstream spam and abuse

Book a Meeting

Meet with a fraud and account security expert

90% of human fraud farm attacks in 2022 have targeted chat channels. See how Arkose Labs deters attackers to protect customers.

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