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Agentic Traffic Is Growing
0:31
Personal AI Agent Customers

Agentic Traffic Is Here β€” and Growing

Agent traffic isn't just a small footnote.

0:31
Oct. 27, 2026
San Mateo, CA

The fastest consumer agent launch yet. Arkose Labs founder and CEO Kevin Gosschalk explains what that adoption looks like from Arkose Labs' vantage point across the largest B2C companies in the world. Kevin says Muse is the lion's share of agentic traffic across the ecosystem, that one customer is seeing 1M+ agentic sessions a week and that agent traffic is already multiple percentage points of traffic at some very large businesses.

KG
Kevin Gosschalk
CEO & Co-Founder, Arkose Labs

Kevin Gosschalk founded Arkose Labs in 2016 and serves as CEO, building the leading platform for agent trust and control.

Key Takeaways
0:10

Muse is the lion's share of agentic traffic across our ecosystem.

0:14

We have one customer where they're seeing a million plus agentic sessions a week.

0:24

It's becoming multiple percentage points of traffic in some very, very large businesses already.

Full Transcript
KG
What agentic traffic looks like at the largest B2C companies
0:00

You can see from our vantage point, which is the largest B2C companies in the world, so they're exactly the ones where people are pointing these systems. Tremendous adoption. Muse is the lion's share of agentic traffic across our ecosystem. We have one customer where they're seeing a million plus agentic sessions a week.

So it's real. It's not just this small footnote in traffic. It's becoming multiple percentage points of traffic in some very, very large businesses already. So it's certainly here and it's growing.

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