Fewer than 1% of AI agents say they're agents.
Arkose Labs founder and CEO Kevin Gosschalk shares data from the largest B2C companies in the world showing that the other 99% don't disclose their identity, so website owners have no visibility into that traffic. At scale, only ChatGPT consistently signs for now. Kevin says it remains to be seen whether that continues.
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So ninety-nine percent that are agents do not disclose their identity as agentic, so you won't have visibility.
When it comes to traffic of large scale, only ChatGPT consistently signs for now.
Agents are moving away from disclosure standards. Here's some actual data from the largest B2C companies in the world. Less than one percent are self-identifying as agents. So ninety-nine percent that are agents, like these examples I show you right here, do not disclose their identity as agentic, so you won't have visibility.
When it comes to traffic of large scale, only ChatGPT consistently signs for now. I guess we'll see if that continues.
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