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Excited to be Taking Arkose Labs to the Next Stage of Growth

August 11, 20223 min Read

As the new marketing chief, I aim to help steer the next stage of growth for Arkose Labs and devise GTM strategies that will further consolidate the company’s market presence

As a seasoned professional in the cybersecurity space, I found that Arkose Labs follows a unique approach to solving the problem of digital fraud and abuse. However, that was just one of the many reasons that compelled me to join a fast-growing company like Arkose labs.

Arkose Labs’ approach to leveraging technology and the confidence in its solution, which is backed by industry-first credential stuffing warranty, sets it apart from other providers in the space. It is amazing to see how Arkose Labs makes high-end technology simple to use with remarkable results; and that some of the most influential early adopters have embraced the company’s unique, disruptive and patented technology.

Impressive product, clients, investors, and the company work culture

In today’s digital-first economy, businesses around the globe are facing elevated risks of fraud and online abuse. They are finding it hard to keep pace with the evolving attacks that are becoming more targeted and complex. Arkose Labs is doing pathbreaking work empowering digital businesses to proactively prevent fraud and balance future-proof account security with enhanced user experience. I believe Arkose Labs’ consumer-friendly technology is relevant for all digital businesses regardless of the geography they operate in. This universal applicability of its solution provides Arkose Labs with a greater scale of opportunities and total addressable market.

Arkose Labs uses a unique consumer-centric approach to help businesses protect themselves and their consumers, which allows them to build strong customer relationships and fuel business growth. I am impressed by a rather long list of happy clients that boasts of several Fortune 100 enterprises, and the backing that Arkose Labs enjoys from investors such as PayPal, Microsoft, USVP, SoftBank Vision Fund 2, and Sony Innovation Fund. The company has also achieved several accolades and recognitions from Inc.5000, Deloitte Technology Fast 500, FastCompany, Gartner, Aite, and Merchant Risk Council, among others. These are clear illustrations of the confidence the customers and investors have in Arkose Labs.

For me, work culture is equally important, where people can be themselves and share their ideas freely. At Arkose Labs, not only are people exceptionally talented but the company is also making noticeable efforts to provide everyone with opportunities to learn, grow, and maintain work-life balance. I appreciate the concept of Monthly Friday Off for every employee to help rejuvenate and engage in activities that make them happy. Kudos to the leadership team for this idea as happy people are the most productive people.

Fueling the next stage of growth

Arkose Labs’ persona – of a confident, passionate and eager-to-make-a-difference company – is truly magnetic, and I am earnestly looking forward to adding value, as we work together to take the company to the next level.