Case Study

Global E-Commerce Platform Cuts Fake Account Creation 54%

One of the world's largest e-commerce platforms faced rampant fake account creation and downstream abuse including fake reviews, fraudulent listings and spam, while the in-house solution caught legitimate users and created excessive friction.

THE CHALLENGES

Fake Account Creation at Scale: Bad actors used bots and teams of human fraudsters to create new accounts that could be activated repeatedly to commit fraud, leave fake reviews, sell fake items and send spam messages.
Ineffective In-House Solution: Legacy homegrown fraud detection proved largely ineffective at stopping attacks while catching good users, creating onerous authentication processes with too much friction.
User Experience Degradation: As fraud was running rampant, legitimate buyers and sellers were left frustrated, threatening platform trust and growth.

THE ARKOSE TITAN SOLUTION

New Account and Login Protection: Deployed Arkose Titan platform at account creation and login stages across Europe, North America and Asia to compare results against the incumbent homegrown solution.
Real-Time Intent Determination: Adapted to real-time signals and changing traffic patterns to determine intent behind traffic, triaging suspicious sessions as trusted or potentially fraudulent.
Targeted Enforcement Challenges: Served suspicious traffic with 3D puzzles designed against machine vision technology, rendered in real time with countless permutations to prevent bots from solving at scale.
White-Labeled Customer Experience: Customized challenges with platform branding to optimize customer experience and make solving feel seamless.

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Arkose Titan identified and stopped a human sweatshop attack originating from Bangladesh that would not have been detected prior to deployment.

BUSINESS RESULTS

54% Reduction in Fake Accounts: Immediately achieved 54% decrease in fraudulent new account creation compared to incumbent in-house solution, resulting in a substantial reduction in downstream abuse such as chargebacks, fake reviews and fraudulent listings.
Detected Previously Invisible Threats: Identified and stopped human sweatshop attack originating from Bangladesh that would not have been detected prior to Arkose Titan deployment.
Improved Resource Allocation: Accurately identified peak fraud attack times, enabling appropriate resource allocation and operational efficiency.
Enhanced User Experience: Reduced friction for legitimate users while maintaining robust security.

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Key Benefits

How It Works

What Sets It Apart

Proof of Value

The Arkose Labs Advantage

Global E-Commerce Platform Cuts Fake Account Creation 54%

THE CHALLENGES

THE ARKOSE TITAN SOLUTION

BUSINESS RESULTS

Block bad traffic.
Welcome good humans and good agents.

Key Benefits

How It Works

What Sets It Apart

Proof of Value

The Arkose Labs Advantage

Global E-Commerce Platform Cuts Fake Account Creation 54%

THE CHALLENGES

THE ARKOSE TITAN SOLUTION

BUSINESS RESULTS

Block bad traffic.Welcome good humans and good agents.

More Resources

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Block bad traffic.
Welcome good humans and good agents.