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Case Study

Social Network Slashes Scraping by 22% and Boosts Legitimate User Engagement

A major social media platform with more than 600 million users, this organization is a prime destination for professional networking and content sharing. Its scale and publicly accessible user data make it a high-value target for automated scraping attacks.

22%

reduction in scraping

19%

uplift in good user throughput

600M+

users on the platform
  • Profile Scraping at Scale: Fraudsters deployed bots to systematically harvest public user profiles, fueling downstream abuse including synthetic identity fraud and targeted phishing campaigns.
  • Revenue at Risk: User data is the platform's core commercial asset. Large-scale scraping by bad actors was diverting millions of dollars in potential revenue away from the business.
  • Blunt Tools Hurting Good Users: Existing controls couldn't reliably distinguish automated scrapers from legitimate users, forcing a choice between blocking real users or allowing abuse to continue unchecked.
  • Behavioral Detection at the Session Level: Arkose Titan monitored for suspicious patterns such as rapid, unauthenticated profile browsing and flagged sessions exhibiting scraping behavior in real time.
  • Escalating Enforcement for Bad Actors: Suspicious sessions were served interactive enforcement challenges purpose-built to defeat machine vision, with complexity increasing on repeat attempts to erode attacker ROI and make scraping economically unviable.
  • Zero Friction for Real Users: Legitimate users were rarely challenged, and those who were could resolve it quickly with no disruption to their experience.
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By shutting down unauthorized data harvesting, the platform reclaimed control over its core commercial asset.
  • 22% Reduction in Scraping: Automated data harvesting dropped significantly, protecting both user privacy and the platform's commercial data assets.
  • 19% Uplift in Good User Throughput: Legitimate users moved through the platform more freely, with fewer false positives interrupting their experience.
  • Millions in Revenue Protected: By shutting down unauthorized data harvesting, the platform reclaimed control over its core commercial asset.

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