Dating Site Swipes Left on Fraud, Saves $3M Annually in SMS Toll Costs
This major global dating platform focuses on maintaining a seamless user experience while providing a safe environment for genuine users to connect.
$250K
SMS toll fraud per month, before Arkose Titan
$3M
saved annually
100%
of high-risk traffic challenged
THE CHALLENGES
High Financial Drain: SMS toll fraud reached $250,000 per month, making it the company’s second-largest operational expense.
Safety Risks: Frequent account takeover (ATO) attacks and fake account creation led to phishing, financial scams and human trafficking risks.
UX Friction: The company needed a proactive defense that would not disrupt the quick sign-up and sign-in processes for legitimate customers.
THE ARKOSE TITAN SOLUTION
Strategic SMS Protection: Integrated bot detection into the registration stage for one-time passwords (OTPs), leveraging the Arkose Labs Global Intelligence Network to identify known attack patterns.
Targeted Strike on ATOs: Implemented Arkose Titan’s bot management component on sign-in flows, using behavioral analytics to deploy AI-resistant challenges that are easy for legitimate users but incredibly difficult to solve with automation.
Risk-Based Tiering: Challenges are tiered by geography; nearly 100% of traffic is challenged in high-risk areas, while low-risk regions enjoy a frictionless experience.
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Effectively sabotaged attacker ROI by making account creation and takeover too difficult and costly to pursue.
BUSINESS RESULTS
Massive Cost Savings: Eliminated fraudulent SMS charges, resulting in $3 million in annual savings.
