Roblox Defeats Automated Bots and Protects Fair Play
Roblox is a massive game creation platform with 9+ billion hours of engagement monthly, attracting a massive audience of kids and teens.
THE CHALLENGES
Virtual Currency Monetization: Fraudsters used automatic scripts to create fake accounts to monetize in-game currency.
Game Ranking Manipulation: Bots were used to create poor-quality games that outranked legitimate user creations, diluting the community experience.
Conversion Rate Loss: A previous bot-mitigation tool made verification so difficult it caused a double-digit reduction in account creation conversion rates.
Traffic Redirection: Malicious actors were successfully redirecting genuine traffic away from the Roblox platform.
THE ARKOSE TITAN SOLUTION
Brand-Integrated Challenges: Arkose Labs developed custom challenges using Roblox's unique 3D art assets to ensure security checks felt on-brand and fun.
AI-Driven Adaptability: Leveraged Arkose Titan data to automatically “step-up” challenge complexity based on risk, incrementally wasting attacker resources.
Economic Deterrence: Designed adaptive challenges to break the economics of attacks, making them financially non-viable for fraudsters.
Feedback-Loop Intelligence: User session data is fed back into the system to improve future predictions and proactively adapt to evolving attack types.
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Arkose Labs developed custom challenges using Roblox's unique 3D art assets to ensure security checks felt on-brand and fun.
BUSINESS RESULTS
Recovered Conversion Rates: Successfully stopped automated abuse with no reduction in account creation conversion rates; a “night and day” difference from previous tools.
Restored Rankings: Genuine user-created games returned to their rightful rankings based on authentic engagement rather than bot manipulation.
Meaningful Engagement: Restored the integrity of the community experience by ensuring interactions were legitimate and seamless.
Long-Term ROI: Successfully undermined the ROI of attacks, providing protection without adding friction for genuine players.
Block bad traffic. Welcome good humans and good agents.
