Case Study

Social Networking App Eliminates 300 Million Spam Attacks in 30 Days

One of the top 10 most downloaded social networking apps globally, this platform is a high-value target for bad actors exploiting its anonymous registration flow to create fake accounts and launch spam and phishing attacks at massive scale.

THE CHALLENGES

Hundreds of millions of spam attacks per month targeting consumers with phishing schemes, inappropriate friend requests, and financial scams.
Bogus account creation at scale, enabled by an anonymous registration flow that required no phone number verification.
Month-on-month decline in legitimate consumer acquisition driven by spam volume and negative platform perception.
reCAPTCHA failed to stop automated attacks and frustrated legitimate consumers with unnecessary friction.
Manual blocking attempts created extensive false positives, causing legitimate consumers to abandon the app.
Custom in-house defenses offered limited resistance as bad actors continuously evolved their tactics.

THE ARKOSE TITAN SOLUTION

Arkose Titan was deployed to identify risky activity and intercept spam through adaptive enforcement challenges, replacing a failing reCAPTCHA implementation.
Suspicious sessions were served Arkose MatchKey challenges, making automated spam operations economically unviable at scale.
When automated bypass attempts failed, bad actors shifted to human fraud farms to solve challenges manually. Arkose Titan identified the distinct behavioral telltales of this activity and classified those sessions as inauthentic.
Legitimate consumers were never blocked, preserving the app's ease of use and anonymous registration experience.
The Arkose Labs SOC provided ongoing tuning and partnership as attacker tactics evolved.

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Bad actors were pushed beyond the window of economic viability, making continued attacks unsustainable.

BUSINESS RESULTS

300 million fewer spam reports within 30 days of deployment.
Automated spam operations virtually eliminated following deployment.
Bad actors pushed beyond the window of economic viability, making continued attacks unsustainable.
Human fraud farm attempts identified and stopped.
Legitimate consumer experience preserved with no false positives.

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Social Networking App Eliminates 300 Million Spam Attacks in 30 Days

THE CHALLENGES

THE ARKOSE TITAN SOLUTION

BUSINESS RESULTS

Block bad traffic.Welcome good humans and good agents.

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Block bad traffic.
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