Case Study

Travel Booking Site Cuts Malicious Bot Traffic by 99% and Raises Look-to-Book Ratio

This major travel booking site serves both consumer and business travelers across hotels, airfare, car rentals, cruises, and more, making it a high-value target for bad actors deploying bots at scale to scrape pricing and inventory data.

99%+

reduction in malicious bot traffic

6%+

look-to-book ratio, up from 1%

10M+

malicious bot requests blocked daily

THE CHALLENGES

Massive Bot Volume: Tens of millions of malicious bots hit the site per day, scraping data without making purchases.
Look-to-Book Ratio Collapse: Bot traffic drove the look-to-book ratio down to approximately 1%, below the thresholds required by contractual agreements with airline and hospitality providers.
Rising Infrastructure Costs: Massive daily bot volume created significant strain on cloud infrastructure, driving up server costs and creating operational inefficiency.
Preserving the Consumer Experience: Needed a solution that stopped automated scraping without disrupting the experience for legitimate consumers.

THE ARKOSE TITAN SOLUTION

Full-Funnel Protection: Arkose Titan was deployed across new user registration, login flows, and the search API that bots were directly targeting.
Real-Time Adaptive Enforcement: Malicious automated traffic was detected in real time and served adaptive enforcement challenges designed to stop scripted and bot-driven activity.
Bot-Proof Challenge Design: Nearly all malicious bot traffic was unable to load the challenge at all, preventing access to the site entirely.
Global Threat Intelligence: The Arkose Global Intelligence Network contributed cross-network threat data to strengthen detection.

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The site's defenses blocked malicious bot traffic entirely, while preserving a seamless experience for real travelers.

BUSINESS RESULTS

99%+ Reduction in Malicious Bot Traffic: Malicious bot traffic reduced by more than 99% following deployment.
Look-to-Book Ratio Restored: Look-to-book ratio increased from 1% to over 6%, satisfying contractual requirements with airline and hospitality providers.
Reduced Infrastructure Strain: Cloud server strain significantly reduced, improving operational efficiency and lowering infrastructure costs.
Seamless Consumer Experience Maintained: Legitimate consumer experience fully preserved throughout.