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Kevin Gosschalk, CEO and founder of Arkose Labs, explains why consumer account-based fraud is the hardest type of cybercrime to detect and prevent — attackers use bots combined with real stolen credentials, making malicious logins indistinguishable from legitimate ones. He describes how a fintech neobank using Arkose's technology saw a 75% reduction in account takeover attempts and eliminated $100,000 in weekly compromised-account costs. Gosschalk argues that deterring fraud requires raising the cost and effort for attackers to the point where the economics of an attack no longer make sense.



