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Generative AI has eliminated many of the telltale signs of online fraud — poor grammar, awkward phrasing — making it much harder for consumers to distinguish scam communications from legitimate ones. Kevin Gosschalk, founder and CEO of Arkose Labs, told MarketWatch that "the quality of fraudulent content has gotten so high that it has become very hard for people to differentiate a real person from a bot." He warned that AI is enabling fraudsters to scale attacks more broadly while targeting victims with greater precision.
