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This Forbes analysis examined how performance marketers remain vulnerable to affiliate and app-install fraud despite believing their pay-for-performance models insulate them from ad fraud, citing examples of bot-driven sweepstakes manipulation and fabricated ad placements. The piece explored how automated bots — the same tools Arkose Labs and others in the fraud prevention industry work to defeat — are routinely used to inflate results across affiliate revenue share and cost-per-install campaigns. The author argued that a combination of common-sense data review and stronger bot detection is necessary to close the gap between what marketers think is happening and what is actually driving their results.
