Image courtesy of Forbes
Kevin Gosschalk, CEO of Arkose Labs, writes in Forbes that today's intelligent bots can mimic human behavior, defeat legacy CAPTCHA systems and execute a wide range of fraud attacks — and are growing in both volume and sophistication faster than most existing defenses can keep pace with. An Arkose Labs poll of 100 IT executives found that brand reputation damage, operational costs and loss of new customers were the top 3 business impacts of bot attacks, with half of respondents saying attacks severely disrupted the user experience. Gosschalk argues that businesses must treat advanced bot detection as a strategic priority, not a checkbox, to protect revenue, customers and brand integrity.
