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Strict data privacy regulations — from Apple blocking third-party cookies to the fallout from Meta's $725 million Cambridge Analytica settlement — have created an unintended consequence: eroding the data signals fraud prevention teams rely on to identify bad actors. The article argues that as browsers eliminate fingerprinting and tracking, the online fraud prevention industry bears the brunt of reduced visibility. Arkose Labs is cited in the context of security teams needing to adapt as privacy-centric defaults reshape the tools available to detect threats.
