Case Study

Adobe Cuts Fake Account Creation by 90% and Slashes User Friction

One of the world's largest software companies, Adobe serves everyone from independent creators to global enterprises. Its trusted domain makes it a prime target for attackers seeking to exploit account registration for phishing and spam.

90%

more fraudulent accounts detected

80%

reduction in challenge rate

2%

of trusted users challenged, down from 10%

THE CHALLENGES

Fraudulent Account Creation: Attackers created fake email accounts on Adobe's registration flow to launch phishing campaigns that exploited the legitimacy of Adobe's domain.
Good Users Caught in the Crossfire: Existing defenses challenged 10% of all traffic with CAPTCHA, creating unnecessary friction that hurt sign-up rates and drove excess support tickets.
Limited Detection Insight: The incumbent solution provided only a static risk score, leaving internal teams without enough signal to efficiently triage sophisticated, low-and-slow attacks.

THE ARKOSE TITAN SOLUTION

Registration Flow Protection: Arkose Titan was deployed on Adobe's account registration flow, applying real-time risk assessment to distinguish bots, fraud rings and genuine users with far greater precision.
Bot-Proof Enforcement: Suspicious sessions were served challenges purpose-built to defeat machine vision, frustrating automated scripts without impacting legitimate users.
Real-Time Intelligence and 24/7 SOC: Arkose Labs shared raw risk signals in real time and collaborated with Adobe's team to fine-tune detection. Custom telltales tracked suspicious traffic patterns, while the Arkose Labs SOC provided round-the-clock monitoring to neutralize emerging threats.

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Arkose Labs shared raw risk signals in real time and collaborated with Adobe's team to fine-tune detection.

BUSINESS RESULTS

90% More Fraudulent Accounts Detected: Significantly more fake account creation attempts were caught, reducing the volume of phishing-ready accounts being created on Adobe's domain.
80% Reduction in Challenge Rate: Trusted users were challenged at just 2%, down from 10% with the previous solution, delivering a smoother sign-up experience and fewer support tickets.
Leaner Internal Operations: Freed from manual account triage, Adobe's security team redirected time toward higher-value work, improving operational efficiency across the board.